Networking is one of the most useful and affordable ways to grow your business. It serves as marketing, sales, support and professional development.
If you’ve let your networking slip or would like to get better results from your networking, here are three ways to bring your networking to the next level.
Like anything, you get out of it what you put into it. When you network regularly, the more top of mind you will be and the better results you will have. Showing up is the first step. Actively participating (e.g. arriving early, making it a point to meet new people, having a role at the event) and following up with your connections are keys to success in networking.
Confidence exudes assuredness, strength, reliability and a positive image. The more confident you feel, the more you become a magnet for people to want to know, refer and do business with you. An increased sense of self-confidence helps you to know, articulate and ask for what you want. Confidence also helps to not take rejection personally and to stay motivated and put yourself “out there” to communicate and meet new people.
Make a commitment to yourself (and to others whose lives would surely improve by getting to know you!) to not have your networking be an afterthought. Set a plan. Identify the goals you wish to achieve through networking (e.g. build brand recognition, develop referral partners, find the best resources). Your goals for networking may evolve over time or circumstances so be sure to regularly revisit your goals. Determine how often and where you will network to help you reach your goals. Make these commitments a priority on your calendar.
For WIN members: Upgrading to a Gem-level membership is a convenient way to commit to regularly networking in WIN. By adding just $26/month to your monthly dues, you can become an Emerald member and will receive automatic registration into your choice of 2nd Tuesday monthly breakfast or 3rd Wednesday monthly luncheon (each month except September, when we have the conference). Gem membership offers additional perks including: being able to send anyone in your place when you cannot attend, always receiving the lowest event rate, sending others from your team at your member rate and more!). If your business would like to have a presence at all WIN events including the conference, you can upgrade to Sapphire-level (for $65 in addition to your regular monthly dues).
Contact firstname.lastname@example.org if you are interested in learning more or upgrading.
Apply these three Cs of Consistency, Commitment and Confidence to your networking and you will receive more rewarding and fulfilling results.
For more in-depth tips, techniques, templates and checklists to help you with your networking, order a copy of WIN Director, Teresa Thomas’ book, Win/Win Networking: Your Guidebook for Confident and Effective Networking (available through Amazon and www.winwinnetworking.com). The book’s interactive style will help you to get clear about why you are networking and how to get the results you seek.
For speaking, workshops or consulting to have better results in your networking, Teresa can be reached at email@example.com.
Living up to her reputation as The Win/Win Networker, Teresa Thomas creates energizing connections through networking events, workshops, speaking and writing. In 2007, Teresa took on the leadership of MN Women In Networking (WIN) to provide welcoming networking and professional development events for authentic, motivated women in business to lift each other up for success. Membership grew ten-fold under her leadership.
Teresa has been a professional connector for over 20 years. She has facilitated hundreds of networking events, presented for countless groups and helped thousands to connect, learn and re-energize to grow professionally as well as growing business through networking. As someone who has struggled with shyness, she knows first-hand that networking is a skill that can be learned and developed. She shares her tried and true insights to help others to effectively network with confidence.
Teresa believes networking is really about seeing the interconnectedness between all of us. It is about listening and noticing the ways we can lift each other up.