For over 50 years each spring, National Small Business Week has recognized the impact of small businesses. Here are easy ways you can practice small business kindness:
1. Post a positive review or testimonial for small businesses where you’ve had stellar experiences (e.g. LinkedIn, Facebook business page, Yelp)
2. When a social media connection posts that they are seeking a recommendation for a service or product, recommend your favorite small business and tag their business page or list their URL.
3. Support artisans and other small businesses with your purchases. For example, for gifts, think about who in your network you could purchase from (e.g. artist, crafter, musician, author, boutique…).
4. Comment on and share your favorite blogposts, articles and updates written by entrepreneurs. You’ll be helping them to get their message out into the world!
5. Give a boost. When you have a great experience (such as at a locally owned restaurant or shop), let the manager or owner know what you specifically appreciated. Being a business owner is challenging. More people speak up to complain than compliment. Your kind words could be just what they need to fuel them forward.
6. Caffeinate in community. If you frequent coffee shops, make a commitment to try out the independent cafes in your neighborhood. You just might make some new neighbor friends, too!
7. Brag about your buddy’s business. It’s always easier (and more fun!) to speak highly of someone else than it is to toot your own horn. Your friend will appreciate the attention.
8. Foster “Best Business Friends” (BBFs) for complimentary companies. Being a business owner can be lonely. When you know of two business owners who serve the same target market in different ways, introduce them! They can compare highlights, challenges and experiences to help each other out. They may even become referral partners and help each others businesses to grow.
What act of small business kindness will you do today?
These are just a few ideas. In what ways do you practice small business kindness? Please post your comments.
Win/Win Networking author and presenter
(This post drew heavily from a popular post I wrote on random acts of networking kindness. Enjoy!)