This month at Women In Networking, we are focused on ways to build your name as expert. In this morning’s WINspired conversation, we covered a wide range of ways we can capitalize
on what we know.
Spotlight sponsor, Kim Julen of Finding Your Fiji is the perfect role model in how she has build her own reputation as an expert. Her expertise is in providing harmony for head, heart and home, through intuitive coaching, Feng Shui and angel readings. She shared many of the techniques that have worked for her in building a name for herself (e.g. being a resource by sharing tips, blogging, articles, videos, speaking at events, actively contributing to online and in-person communities).
Everyone at the event discussed how it’s possible to capitalize on your expertise via the various opportunities available online, such as blogs, social media, and online communities. We shared our own experiences stepping into our expertise and what steps you can take, online, in your home, and at events, to grow your own reputation and become “the go-to person” in your field.
Here are just a few of the many great insights that were shared:
When your Expertise doesn’t fit into a nutshell:
Kim suggested we look for the common thread that connects the areas of what you do. Oftentimes, the results in how you help are similar but the tools you use to receive the results may be very different. Prospective clients want to know what you can do for them, not the detailed technicalities. As member, Elaine Garley put it: If you have a flat tire, you don’t care what tools will be used to get it fixed, you just want to know the person helping you knows more about tires than you do and will get you rolling again.
When the word “expert” feels intimidating or undeserved, remember these points:
- If you know more than everyone else in the room about your subject, you are the one who hold expert status.
- You only need to be one step ahead of everyone else to maintain that status.
- Claiming and developing our expertise helps others. We do others a disservice when we hide or discount our expertise.
- Most women underestimate their level of expertise and hold themselves back from opportunities until they feel 100% qualified (check out this article on the Confidence Gap). Let’s not do that to ourselves.
- Many women worry about being judged for claiming their expertise and accomplishments. We agree that the types of women we want to be around (and want to be) celebrate and uplift the expertise, confidence and success of others.
Differentiate your expertise:
- What makes you different is valuable for what you know. Don’t try to be like everyone else.
- There is a lot to be said for not agreeing with everything fellow experts in your area are saying. You have your own opinions based on what you know and experience.
- When you don’t fit into the mold of what others expect, use that difference to your benefit.
We hope you find these points thought provoking. What step will you take to help people see YOU as an expert?
PS from Teresa: I’ve been blogging recently about the topic of Claiming Confidence on my networking tips page. If you could use resources and simple life hacks to help with your confidence, I’m confident — see what I did there! 😉 — you’ll find resources and tips that will help.
Teresa Thomas, WIN’s director, invites you to grab your seat at next month’s WINspired Breakfast and be a part of the discussion! In August our topic is all about Networking. At the Breakfast , we’ll specifically discuss ways to select the networking opportunities that make the most sense for you. You can sign up here. See you then!